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WHIMSICAL CHARM
Goji's Pick 

By bazaar staff, May (2012) edition of bazaar
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Sretsis at Goji Boutique
Sretsis at Goji Boutique
 

Fashionistas! Take note, your favorite online shopping destination, Goji Boutique, welcomes yet another fabulous designer to the Goji family. Sretsis (sisters spelt backwards) is definitely having a fashionable moment. Founded in 2002, the label is the creative vision of three sisters.

Born in 1979, Sretsis’s lead designer, Pim Sukhahuta, is a fashion prodigy. Her career started before she knew it, with an overnight decision to open her first boutique while she was still a junior at the prestigious Parsons School of Design in New York. Upon her graduation with a degree in fashion design in 2003, Pim had already opened a store and showcased two fashion shows.

The former Mark Jacobs intern quickly became noticed for her girlish yet quirky designs using whimsical prints on delicate fabrics like silk, chiffon and charmeuse. With a collection characterized by a dream-like aesthetic, her designs on airy fabrics and ethereal style illustrate an inspired make-believe world.

Collectively, Pim’s sisters, Kly, a magazine-star-turned-fashion-marketer, and Matina, who collaborates with a jewelry line for Kim’s collections, create a powerful fashion label that would hardly go unnoticed: Sretsis. Operating on an international scale, Sretsis imports fabrics from all over the world, including Japan, Hong Kong and South Korea. Focusing on personal details and special hand-finished touches, the wonderful Sretsis line is produced by a talented team of 25 seamstresses working at their Bangkok headquarters.

Commenting on the brand’s signature style, Pim focuses on the unconventional, "It’s all about whimsical prints, nostalgic details with a modern-day attitude. We don’t believe in locking up clothes only for special occasions. We want girls to experience the regular joy of dressing up.” Why wouldn’t we enjoy that? With effortlessly chic styles, single pieces make a profound, lasting visual statement; a single dress will take you from the office to a social event, t-shirts are easily dressed up or down. The opportunities are endless, yet always fashionable. 

 
Sretsis is carried by Goji Boutique, shop the collection now at www.gojiboutique.com
 
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