Fashionistas! Take note, your favorite
online shopping destination, Goji Boutique, welcomes yet another fabulous
designer to the Goji family. Sretsis (sisters spelt backwards) is definitely
having a fashionable moment. Founded in 2002, the label is the creative vision
of three sisters.
Born in 1979, Sretsis’s lead designer,
Pim Sukhahuta, is a fashion prodigy. Her career started before she knew it, with
an overnight decision to open her first boutique while she was still a junior
at the prestigious Parsons School of Design in New York. Upon her graduation
with a degree in fashion design in 2003, Pim had already opened a store and
showcased two fashion shows.
The former Mark Jacobs intern quickly
became noticed for her girlish yet quirky designs using whimsical prints on
delicate fabrics like silk, chiffon and charmeuse. With a collection
characterized by a dream-like aesthetic, her designs on airy fabrics and
ethereal style illustrate an inspired make-believe world.
Collectively, Pim’s sisters, Kly, a
magazine-star-turned-fashion-marketer, and Matina, who collaborates with a
jewelry line for Kim’s collections, create a powerful fashion label that would
hardly go unnoticed: Sretsis. Operating on an international scale, Sretsis
imports fabrics from all over the world, including Japan, Hong Kong and South
Korea. Focusing on personal details and special hand-finished touches, the
wonderful Sretsis line is produced by a talented team of 25 seamstresses
working at their Bangkok headquarters.
Commenting on the brand’s signature
style, Pim focuses on the unconventional, "It’s all about whimsical
prints, nostalgic details with a modern-day attitude. We don’t believe in
locking up clothes only for special occasions. We want girls to experience the
regular joy of dressing up.” Why wouldn’t we enjoy that? With effortlessly chic
styles, single pieces make a profound, lasting visual statement; a single dress
will take you from the office to a social event, t-shirts are easily dressed up
or down. The opportunities are endless, yet always fashionable.