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REEBOK GOES PINK
Partnering with the Pink Caravan

By REEBOK, April (2012) edition of bazaar
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Reebok Goes Pink
Reebok Goes Pink
 

International Sports and Fitness brand Reebok is delighted to announce that it will be supporting the efforts of the much admired Pink Caravan breast cancer awareness campaign by supplying the riders with Reebok apparel and accessories to aid their journey on horseback through the UAE.

The Pink Caravan is part of the Friends of Cancer Patients national cancer campaign and aims to raise awareness of breast cancer to men and women across the UAE with the purpose of encouraging the early detection of the disease by providing the latest state-of-the-art screening technology.

With ambitious plans to raise Dhs15 million the Pink Caravan is passionate about developing partnerships and engaging with volunteers who can support the cause.

“There is a natural fit between Reebok and Pink Caravan.” commented Mark Greiner, General Manager for Reebok RBK. “Reebok is dedicated to enabling people to lead a healthy lifestyle by encouraging sport and fitness in their daily lives. By partnering with the Pink Caravan we can motivate people to adopt these principles by coming together in support of breast cancer whilst at the same time raise funds for a cause which affects so many people’s lives. I wish all the riders the very best in their valiant efforts.”    

During the event, Reebok will be seen on the rider’s polo shirts, caps, wristbands, as well as, in the rider handbook and Pink Caravan website.

The Pink Caravan will be riding from 5th – 14th April and will be crossing all paths of the UAE. For more information visit www.pinkcaravan.ae

 
 
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