Turning an unfortunate incident to his advantage during
his last year at business school in Paris, Arthur de Soultrait applied for an
internship with a small company in the US. One week after taking up his job, he
was informed that the company was going bankrupt. Luckily for Arthur, in his
suitcase was a selection of tasteful ties he had brought over from France, and
he put his young sales skills to work in order to raise the money he needed to
return home. With the considerable funds he collected, not only did he return
home, he even created his own line of 100% silk ties under the label, “Vicomte
A.”. This line was closely followed by a selection of belts, and brightly colored
polo shirts, only to experience further success by attracting the likes of
The Vicomte A. brand soon became
distinguished with luxury, classical chic, emboldened by bright and daring
colors, and an inimitable finish in matching colors and prints with the lining
and the seams. Today, Vicomte A. produces a total look, from casual sportswear
(including shirts, sweaters, driving shoes, smart house slippers, 48 hour
travel bags), to hunting attire, a line for polo teams, and a woman’s and
children’s ready to wear collection. With the upcoming opening of the Vicomte
A. flagship store in Kuwait, we interview the founder himself about his
a brand, what is the Vicomte A. vision?
Vicomte A. is a young Polo and sportswear brand at heart. We are classical, yet non-traditional, fun and fresh. As a young
team, we all love fashion, and we design for the younger generation.
did Vicomte A.develop as a brand?
At first, the signature product for Vicomte A. was the line of
ties. One year later, we wanted to make the Vicomte A. logo famous, and then we
expanded the line into polo shirts for the first two years. The shirts were
loved by young customers and picked up popularity in Paris and other big
cities. With that success, we expanded the team, the brand, the quality of the
fabrics we use, and our next aim was to go globally. Now we carry a men’s and
women’s line, and soon kids’.
will the Vicomte A.boutique in Kuwait
It will include all of our collections, as it will be one of our
main flagship stores in the world, it will also be one of our biggest flagship
stores. Our brand new concept that we are launching soon will be a part of the
Kuwait store, making it one our most exciting Vicomte A. stores worldwide.
do you think of the local and regional
do you think the your product fits well
Yes, absolutely. We know we have a loyal customer base from what
we have seen with our store in St. Tropez and another recent visit to Dubai.
People here are very well-cultured, well-traveled, and they love easy-wear
clothing that is simply stylish. Because we know that customers here are lovers
of style, we felt that they would interact well with our brand.
Does the Vicomte A. collection change every
year? Or does it have one common recurring
For every season, there are two parts to our
collection. The first part illustrates the pure Vicomte A. style which we see
with every season. The second part has a story with every collection, based on
what we see is fashionable and current with the Vicomte A. customer. We take a
story that is different from our core branding, or our core style, and expand
upon it. We take an interesting story and give it a Vicomte A. element.
what is the inspiration, or story, for this
With the new collection, our story illustrates the new traveler,
discovering new places that surprise him as he travels all the cities of the
world. This, in turn, is reflected in his style with new materials and fabrics
that we’ve incorporated. The collection is suited for the world traveler,
including cargo chic essentials with an innovative, futuristic edge. At the
same time, it is easy to wear and flexible, with vibrant colors.
is the signature Vicomte A. style?
The main link in every collection includes all the details and
quality that goes into making each garment, as well as the bright colors we
like to work with. We employ only the best cottons from Peru, or Italy, and
most of our products are produced in Europe, an aspect that is very hard to
come by nowadays due to costing difficulties for mass market production. The
colors are always young and fresh and our details are known to be interesting
to make the garment appealing inside and out. One unique fabric, such as a
double-sided kind, would make a traditional blazer seem lighter, and even more
stylish than the usual.