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THE STAR PIN
By Sarah, June (2010) edition of bazaar
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The star pin
The star pin
 

Have you held a child recently? Have you heard him laugh? Have you played with him today? Did he fall and hurt his knee? Did you wipe his tears, kissed the wound and said: it will go away now? Did you carry a child with a fever to the doctor? Did you try to cheer him up while he looked gloomy and sad? Did you worry about a child today?

Children are a blessing and bring a sparkle of life to our daily rat race.

They like to play and like to make funny faces and see us smile.

Some are less lucky. They get a life threatening disease and carry on with what they have. Hospitals, needles, tests, that is the way to get better. But children are often tired of these medical procedures; they don’t make a lot of sense to them. Pain is difficult to manage. A disease is difficult to absorb.

Bayt Abdullah Children’s Hospice is being built in Kuwait as a charity based association, geared to help and care for children and their families in the worst of times, when a hospital cannot be effective, and when the home is too difficult to adapt to. The focus is the child with experts in the field on palliative care, pain management, psychological help and all that is needed for stressful situations.

With the objective to make every moment count, Bayt Abdullah will open its doors to children regardless of nationality or religion. Based on donations it will need an extra financial push to fill the gap and allow constant refill for the running costs.

The Campaign:

•   A star was proposed as a symbol of dots coming together, hands touching, people making a difference.

       A concept was created to visually impact the people of Kuwait in their capacity to participate in the fund raising campaign.

•     A pin was produced and made available to be sold in retail shops in Kuwait. All the money from the sales will go directly to the Hospice without any hidden cost.

•      A campaign was launched with all ministries’ approval for awareness towards the project.

      Ads on billboards, in newspapers, in magazines, are there to remind us that this project is worth every fils.

The zero budget campaign was a revealer in the generosity of all. Everyone involved contributed in their own way; opened free space for the ads, donated printing material, providing what was needed at the time to make this dream come true.

 

The campaign will run until October 2010 and will create many opportunities for companies and individuals to contribute to a worthy, real cause.

 

Being connected to the essence of life is important and giving is part of life. 
 

Buy your pin! Wear it and show your support for Bayt Abdullah Children’s hospice in Kuwait. For more on how you can contribute to this cause please call KACCH at Amiri Hospital at 2246 4723 or 2246 4721 or visit www.kacch.org

 
 
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