Have you held a child recently? Have you heard him
laugh? Have you played with him today? Did he fall and hurt his knee? Did you
wipe his tears, kissed the wound and said: it will go away now? Did you carry a
child with a fever to the doctor? Did you try to cheer him up while he looked
gloomy and sad? Did you worry about a child today?
are a blessing and bring a sparkle of life to our daily rat race.
to play and like to make funny faces and see us smile.
Some are less
lucky. They get a life threatening disease and carry on with what they have.
Hospitals, needles, tests, that is the way to get better. But children are
often tired of these medical procedures; they don’t make a lot of sense to
them. Pain is difficult to manage. A disease is difficult to absorb.
Abdullah Children’s Hospice is being built in Kuwait as a charity based
association, geared to help and care for children and their families in the
worst of times, when a hospital cannot be effective, and when the home is too
difficult to adapt to. The focus is the child with experts in the field on
palliative care, pain management, psychological help and all that is needed for
objective to make every moment count, Bayt Abdullah will open its doors to
children regardless of nationality or religion. Based on donations it will need
an extra financial push to fill the gap and allow constant refill for the
• A star was proposed as a symbol of dots coming
together, hands touching, people making a difference.
• A concept was created to visually impact
the people of Kuwait in their capacity to participate in the fund raising
• A pin was produced and made
available to be sold in retail shops in Kuwait. All the money from the sales
will go directly to the Hospice without any hidden cost.
• A campaign was launched with all ministries’ approval for awareness towards the project.
• Ads on billboards, in newspapers, in
magazines, are there to remind us that this project is worth every fils.
The zero budget campaign was a revealer in the
generosity of all. Everyone involved contributed in their own way; opened free
space for the ads, donated printing material, providing what was needed at the
time to make this dream come true.
The campaign will run until October 2010 and will
create many opportunities for companies and individuals to contribute to a
worthy, real cause.
Being connected to the essence of life is important
and giving is part of life.